MY STORY...
I’ve helped top platforms and great clients achieve even greater results as a host or with my content — let me help you do the same!
I’m a University of Alberta graduate with a Bachelor’s in Education and the owner of Equinox Sound, a mobile DJ, photography, and production company built around my passion for entertainment, storytelling, and creative media.
Alongside my work in live events and production, I’m also a credentialed journalist covering the Edmonton Oilers and the NHL, with bylines in The Hockey News, NHL Trade Talk, Sports Illustrated, Heavy.com, Yahoo Sports, MSN, YardBarker, The Score, and Bleacher Report. My approach combines insight, analysis, and professionalism — shaped by years of experience in media production and a lifelong love of the game.
Clients partner with me and Equinox Sound to create impactful, high-performing content that consistently over-delivers and drives real results. Let’s make something great together.
WRITING CAN BE SEEN ON...
MY PATH
Educator >> DJ >> Journalist
I FIRMLY BELIEVE THAT EVERY EXPERIENCE OFFERS YOU THE SKILL SET TO CRUSH WHATEVER COMES NEXT...
I went to school and earned my Bachelor of Education; I fell into the professional disc jockey scene, grew a mobile business to seven figures, then decided to walk away and take on the competitive world of sports journalism in a unique way. Now I'm a writer, producer, and educator, and none of that would have been possible without learning the tricks of the trade.
DEGREES, DANCE FLOORS, AND MAKING A DIFFERENCE
The DJ
Why The DJ Business?
First, I love music. While earning my degree at the University of Alberta, I became a regular at a bar called Esmeraldas (Ezzies). One night, the manager asked if I was still interested in being a DJ -- their current DJ was moving on and they'd heard I'd been doing some events here and there.. I said yes and was given a one-night tryout. During that first night, I was told to do something in one song that would stand out, so I asked the room to help me "keep my job" by doing the city's biggest conga line. Nearly 300 patrons walked around, inside and out of the bar. The manager returned after the song and said, "You're hired."
That led to years as the club's resident DJ and thousands of weddings, corporate events, and grads.
The Journalist
Why Journalism?
When COVID hit, live events took a major hit. We couldn't book shows for over a year because groups couldn't congregate. That forced our company to pivot.
Already writing for fun, I needed a way to support my family and make ends meet. I went from 400-plus events per year to 400 articles a month on several popular online platforms, realizing there was a business opportunity there.
I never looked back.
Today, I write for multiple platforms, helping them grow an audience, while also owning and operating a few sites, all of which offer aspiring writers a chance to grow their own brand.
OUR CONTENT CREATION PROCESS
01
CONCEIVE & CREATE
02
LAUNCH
03
GROW
04
STREAMLINE
Strategically plan and create the content that meets your personal and/or business needs.
Deliver your content using multiple, strategic platforms discussed during the build stage.
Market and promote your content, bringing eyes and ears to yourself, your brand or your business.
Create systems to make the process of additional content creation for yourself or your business simple and seamless.
