top of page

MY STORY...

I’ve helped top platforms and great clients achieve even greater results as a host or with my content — let me help you do the same!

I’m a University of Alberta graduate with a Bachelor’s in Education and the owner of Equinox Sound, a mobile DJ, photography, and production company built around my passion for entertainment, storytelling, and creative media.

Alongside my work in live events and production, I’m also a credentialed journalist covering the Edmonton Oilers and the NHL, with bylines in The Hockey News, NHL Trade Talk, Sports Illustrated, The Score, and Bleacher Report. My approach combines insight, analysis, and professionalism — shaped by years of experience in media production and a lifelong love of the game.

Clients partner with me and Equinox Sound to create impactful, high-performing content that consistently over-delivers and drives real results. Let’s make something great together.

jims signature_edited.png
Making Music
Jim Business_95_edited_edited.jpg

WRITING CAN BE SEEN ON...

NHL Trade Talk logo 1000 x 1000.png
sportster logo.png
Trade Talk Sports Logo.png
THW logo.jpeg
bleacher report logo.png
yardbarker_edited.jpg
2015_MSN_logo.svg.png
The Hockey News logo.jfif
the score thumbnail.png

MY PATH

Wedding DJ

Teacher >> DJ >> Creator

I FIRMLY BELIEVE THAT EVERY EXPERIENCE OFFERS YOU THE SKILL SET TO CRUSH WHATEVER COMES NEXT...

I went to school and got my Bachelor of Education, I literally fell into the professional disc jockey scene, and I grew a mobile business to seven figures before I decided to walk away and park my butt in my studio office. Now I'm a writer, producer, and educator and none of that would have been possible without the skills I picked up along the way. 

Microphone

DEGREES, DANCE FLOORS, AND MAKING A DIFFERENCE 

From Me

HERE IS WHAT I SAID

"I love to create. Every time I performed at a wedding or corporate function, I was setting the emotional tone of the room. Today, everything I write, produce, or edit still has the ability to entertain and serve.

 

There's nothing more satisfying than starting with a blank canvas and coming up with something that can affect someone's life, even if only in some small way."

 

-

 

- Jim Parsons on the "Content Creators College Podcast"

Listen to My Podcast
Jim Business_47_edited.jpg

From My Book

HERE IS WHAT I WROTE

"What are you willing to try that you might have otherwise and previously overlooked? I went from writing about one team to daily columns and making a full-time income. Once that worked, I streamlined a process that made sense for me. I began coaching other writers, teaching content techniques, and producing video content on a regular basis." -

 

-

 

Passage from my new book "Side Hustles For Sports Fans: How To Turn Your Passion For Sports Into a Fun, Flexible, and Financially Consistent Revenue Stream".

Pre-Order My Book

OUR CONTENT CREATION PROCESS

Typing

01

CONCEIVE & CREATE

02

LAUNCH

03

GROW

04

STREAMLINE

Strategically plan and create the content that meets your personal and/or business needs. 

Deliver your content using multiple, strategic platforms discussed during the build stage.

Market and promote your content, bringing eyes and ears to yourself, your brand or your business. 

Create systems to make the process of additional content creation for yourself or your business simple and seamless. 

CHECK OUR MY NEWEST COURSE!

THE SPORTS FAN SIDE HUSTLE STARTER COURSE
 

A STEP-BY-STEP GUIDE TO LAUNCH YOUR LUCRATIVE SPORTS SIDE HUSTLE IN JUST 30 DAYS...

...EVEN IF YOU HAVE NO WRITING, HOSTING, PODCASTING, INVESTING, BUYING, SELLING, OR SPORTS INDUSTRY EXPERIENCE!

Jim laptop white glow.png
bottom of page