Claim Your Spot! 75% OFF Beta Pre-Order – Only for the First 50 Students!
WHAT YOU'LL LEARN
How to Turn Breaking News & Rumors Into Publish-Ready Articles Fast
A proven structure for writing 400–600 word sports posts that are timely, compelling, and built for traffic.
The Headline Framework That Drives Clicks (Without Clickbait)
Learn how to create curiosity, add edge, and boost engagement while staying credible.
A Repeatable Publishing System
Step-by-step workflow for researching, writing, editing, and publishing efficiently — even if you have a full-time job.
How to Monetize Without Press Credentials
Traffic strategy, content positioning, and revenue models that work even if you’re starting from zero.
The Modern Sports Media Playbook
Understand what actually works today — Discover, SEO, trending angles, and audience psychology — not outdated journalism theory.
Templates & Checklists Included
Article structures, headline formulas, and publishing checklists you can use immediately.
OUR STUDENTS HAVE BEEN PUBLISHED ON...
WHO THIS IS FOR
Aspiring sports journalists
You want to break into sports media but don’t have press credentials, insider sources, or formal journalism training — yet.
Sports fans who want more than opinions
You follow the games, track the rumors, and constantly have takes… now you want to turn that knowledge into published content and income.
Writers looking for a side hustle
You want a repeatable system to write and publish sports content consistently — without spending all day on one article.
Content creators who want traffic
You’re tired of posting into the void. You want to understand headlines, structure, and positioning that actually attract readers.
Anyone who wants a practical, modern approach
This isn’t journalism school. It’s a real-world playbook for today’s digital sports landscape.
Writers looking for an opportunity for immediate earnings on NHL Trade Talk or Trade Talk Sports. We place graduates right in the thick of things to help you earn back your investment in under a month!
6 MODULE COURSE OUTLINE
Module 1
Today's Sports Media Landscape
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Understand how sports news spreads today: SEO, social, and trending content
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Learn why traditional press access is no longer required
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Identify opportunities to publish high-traffic content quickly
Module 4
Publishing Systems That Save Hours
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Research, draft, edit, and publish workflow
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Time-saving templates and checklists
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Tools to streamline your process
Module 2
Headline Mastery
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Proven formulas for clickable headlines
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Emotional triggers and curiosity gaps
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Avoiding clickbait while driving engagement
Module 5
Monetization & Growth
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How to attract readers and grow your audience
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Revenue models for digital sports content
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Building a sustainable side hustle, or working with our RPM revenue-share model and us. Start earning immediately!
Module 3
Turning Rumors Into Articles
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Step-by-step structure for 400–600 word posts
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How to fact-check without insider access
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Balancing speed and accuracy
Module 6
Bonus Templates & Resources
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Article templates you can plug and play
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Headline swipe files
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Checklist for fast publishing and consistent quality
TESTIMONIALS
I was grateful this course allowed me the opportunity to work as a freelance journalist this summer instead of going out and getting a job like I typically do every year. I owe that almost exclusively to the lessons taught in this course. It really is possible to earn a full-time income at this. I'm writing for five different sites and don't have to leave my home.
Colton Pankiw
Patrick Brown
I was excited to sign up for the course to begin with, but I got so much more than I anticipated. The lessons are quick, easy to follow, and most importantly, effective. I was blown away at how making even subtle changes to my approach can positively impact the views I receive, but numbers don't lie! Having the ability to collaborate with other writers -- not to mention Jim himself -- was incredible! We continue to bounce ideas off each other, even after the course's conclusion. I highly recommend it!
Gail Kauchak
I JUST finished the course! Life has been one big roller coaster. Great stuff, and I have it all bookmarked in a folder so I can refer to it as I go. I think I can speak for all of us in that we wish we could make this a full-time gig. Whether it be PT or FT or somewhere in between, Jim has insights for you to follow and customize to your situation. And, I can't speak for Jim, but EVERY TIME I have reached out to him he has been there to lend an encouraging word.
Sam Nestler
This course was the perfect one-stop shop for improving your writing! Not only did Jim help tremendously with my content but he gave insight into what it takes to turn writing into your full-time career. I was happy with all that I learned and especially loved the video content. Absolutely recommend this course to anyone who wants to deliver higher quality content at a higher rate.
WHAT THIS PROGRAM IS ACTUALLY WORTH!
I genuinely believe you can start building a real side hustle in sports media with this system. If you commit to applying what you learn in this course, you could create a meaningful second income — maybe even replace a full-time job down the line. This approach has the potential to be life-changing if you go all in.
Honestly, the value of the course — the templates, publishing system, and step-by-step roadmap — could easily justify a price well over $1,000. But I’m not doing that. I want this to be accessible for aspiring sports journalists who are serious about taking action.
I can imagine you’re already spending $200–$300 just to go to a game — tickets, parking, a drink, maybe some merch. I could price this course at $300 and feel confident, knowing it’s less than one night out and still packed with real value. But I’m not doing that either. I want this course to be accessible for anyone serious about building a sports media side hustle, without breaking the bank.
Maybe you're about to buy a hat and a hoodie for your favorite team, put down a $100 bet with a friend, or purchase a couple of books... If you pre-order, I'll make it even cheaper than that.
Maybe you've been writing, paying your dues, and spending hours making pennies. What is your time worth looking for profitable work? What if there were a writing opportunity waiting for you? What if, after just a few days, you had the chance to start earning your investment in this course back with a writing slot that opens up in less time than it takes to find, apply, and interview for a writing gig that has several candidates all competing for the same spot?
WITH 4 FREE VALUE-PACKED
ADDED BONUSES!!
“The 100 Best Buzzwords” gives you a ready-made arsenal of high-impact, traffic-driving words that instantly sharpen your headlines, add urgency to your angles, and help your stories compete in a crowded sports news cycle.
“Time-Saving AI Prompts” gives you smart research, outlining, and headline-brainstorming shortcuts that speed up your workflow — without ever replacing your voice or having AI write the actual articles for you.
When you enroll, you’ll get instant access to our private Slack community for sports journalists, where credentialed NHL journalist and course creator Jim Parsons offers ongoing advice, weekly coaching sessions, and live Q&As.
Enrolled students will be given the green light to start their writing journey on one of our two platforms, earning a industry-competitve rate per 1000 page views. Earnings will vary, but you could literally pay for your course in just a few days, making the investment practically risk-free!
14-DAY MONEY BACK GUARANTEE!!
If you follow the guidance in this course and it doesn't point you toward making money as a sports journalist, I'll refund your money. If it doesn't give you the tools and knowledge to start your side hustle and open the door to a paid opportunity, just reach out, and we'll make sure you haven't risked anything in the first 14 days from your purchase date. All I ask is that you show me you've put in some effort and provide a copy of a piece of content you've created.
I CAN'T MAKE IT EASIER TO TRY THIS OUT!
ALL PRICES IN USD FUNDS
Earnings Disclaimer: All efforts have been made to accurately represent our courses and programs, along with the educational value they provide. There is no guarantee that you will earn any money or as much money as suggested or as other students using the techniques and ideas in these materials. Any time we present revenue and sales figures on our website and our other print or digital materials, we are showcasing exceptional results, which do not reflect the average experience. You should not rely on any revenue, sales, or earnings information we present as any kind of promise, guarantee, or expectation of any level of success or earnings. Your results will be determined by a number of factors over which we have no control, such as your financial condition, experiences, skills, level of effort, education, and changes within the market. Understand that starting, running, and scaling any business or start-up online, or otherwise carries risks, and your use of any information contained on this website is at your own risk. Subject to our Refund Policy, we provide content without any express or implied warranties. By continuing to use our site, purchase, and access our content, you agree that we are not responsible for any decision you may make regarding any information presented or losses suffered as a result of purchasing any of our products or services. Any claims made of actual earnings or examples of actual results can be verified upon request.